Credentials
Resume
Education
The Pennsylvania State University
Smeal College of Business
Bachelor of Science in Marketing
Class of 2027 · University Park, PAGPA: 3.8 / 4.00Dean's List — 5/5 Semesters
Work Experience
Deltess Corp (Ostrich Beach Chairs)
Hopewell, NJ
Social Media & Content Manager
May 2024 – Present- ▸Engage the social media channels for Deltess Corp's flagship brand, Ostrich Chairs, including Instagram and TikTok
- ▸Department of one, concepting marketing campaigns, executing timelines, and acting independently from the CEO's office
- ▸Generated a consistent posting schedule three times a week on social channels, contributing to a 113% increase in sessions and 137% increase in sales through quarter two
- ▸Collaborate with marketing consultants and platform specialists (Meta, Google Ads, Klaviyo) to ensure cohesive cross-channel campaign alignment
- ▸Researched photographers, sourced props, organized a shot list, and helped direct a 6-hour photoshoot
- ▸Direct my own photoshoots, created shot lists, resulting in over 300 photos upgrading the content bank for socials
- ▸Produce content for Instagram, Facebook, Twitter, and TikTok using Canva, Edits, and Hootsuite
- ▸Research and implement AI integration tools to maximize campaign effectiveness and efficiency
Social Media Specialist Intern
- ▸Facilitated promotional giveaways on Instagram, leading to a 500% increase in followers
- ▸Organized monthly content calendars, including image, caption plans, and social media channels, to ensure consistency — leading to increased follower engagement and overall brand image
CanvaHootsuiteEditsKlaviyoMeta Business SuiteGoogle Ads
Hopewell Valley Swim And Tennis
Head Swim Coach
May 2024 – July 2024- ▸Managed over 100 swimmers and 4 assistant coaches during practices and meets
- ▸Planned lineups, wrote practices, and sent out emails communicating upcoming events
Team ManagementCommunicationPlanning
Leadership Experience
Penn State American Marketing Association
University Park, PA
President (Incoming)
April 2026- ▸Lead the organization, providing a bridge between the working world and the classroom through hands-on professional development workshops, projects working with real companies, competitions, and speakers
- ▸Manage the organization's five Vice Presidents, including Communications, Professional Development, Community & Social Impact, Finance, and AMA, all consisting of three–four team members
- ▸Oversee professional development events with corporate sponsors, including elevator pitch and resume workshops
- ▸Manage 5 divisions where students gain hands-on experience working on projects with real-world companies focused on different niches of marketing, including Sales, Digital Marketing, Retail, Analytics, and Sports
- ▸Organize conferences, speakers, and competitions to strengthen member involvement and professional development skills
Associate Director, Digital Marketing & Advertising Division
September 2024 – Present- ▸Facilitate and manage over 40 members of the division by interviewing project managers, creating deadlines, and overseeing project completion, engagement, and deliverables
- ▸Cultivate an engaging environment for members to succeed and learn by organizing projects with real-world brands to help them gain valuable digital marketing skills, including social media and content creation
Project Manager
- ▸Plan out calendars and tasks weeks in advance to keep members organized and on top of content creation
- ▸Create content and ideas for TikToks, emphasizing creative, technological, and communicative skills for members to enhance
Project ManagementLeadershipOrganizationTikTokContent Creation
Skills & Tools
CanvaHootsuiteEditsKlaviyoMeta Business SuiteGoogle AdsProject ManagementOrganizationLeadershipTeamworkContent CreationSocial Media StrategyBrand Partnerships
Awards
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Placed 2nd — Digital Marketing Competition, AMA International Collegiate Conference
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Dean's List — 5/5 Semesters, Penn State Smeal College of Business