Portfolio
Work Highlights
Case Study 01
Social Media Creations
Led the creation of paid and organic social media content for Ostrich Beach Chairs, managing everything from concept development and photoshoots to Canva design and final delivery, with a focus on brand consistency, engagement, and conversions.
Action
Led end-to-end content creation for Ostrich Beach Chairs, including concept ideation, photoshoot coordination, Canva design, and final execution for paid and organic social campaigns.
Result
Delivered results-driven content that improved audience engagement, enhanced brand consistency, and boosted customer acquisition leading to 29% increase in sales.
Case Study 02
Photoshoot Direction & Content Production
Planned and executed brand photoshoots for Ostrich Beach Chairs, managing logistics from concept to final content. Developed detailed shot lists and prop lists to align visuals with campaign goals and brand voice. Coordinated photographers, organized models, and selected chair styles to ensure cohesive, engaging content. Directed drone shoots and captured additional content using my own camera to expand asset variety. Created video shot lists to support short-form, paid, and organic campaigns across platforms.
Action
Led the vision for photoshoots and refreshed content for Ostrich paid media and organic socials
Result
1,000+ refreshed assets for the Ostrich content bank
Case Study 03
Talent & Brand Management
Secured creator and brand partnerships, managed gifting campaigns, and handled invoicing logistics end-to-end.
Action
Led end-to-end hiring for two marketing roles, including sourcing, interviewing, and onboarding.
Result
Expanded execution capacity, enabling faster campaign rollout and increased marketing output.